Charlamagne Tha God vs. Kanye West

Charlamagne Tha God had some words to say about Kanye West‘s latest performance on SNL, and the messages that seemed to reverberate throughout West’s new album, Yeezus.

[Charlamagne: Kanye’s A Walking Contradiction Now]

Charlamagne says, “I just think it’s b******t when you get on Saturday Night Live and you have a sign behind you that says ‘Not For Sale’… You can’t denounce corporations when you’re in business with corporations! You’re in business with Nike, and you’re helping them sell sneakers. You’re in business with Def Jam… What exactly isn’t for sale Kanye?”

I normally disregard what Charlamagne has to say about… well, anything, but this is an interesting argument (that I disagree with) because it’s way more complicated than Charlamagne is making it out to be.

Yes, Kanye sells sneakers and records and he’s in the media even more now that he and his girlfriend Kim Kardashian has had a baby girl. But who is to say that Kanye cannot criticize the culture we live in without actively being a part of it? Charlamagne’s argument reminds me of people who are trapped in their circumstance… like people who buy from Walmart, knowing the evils that Walmart perpetuates, but cannot shop at alternative places because of cost, gas, lack of transportation or what have you. The system of capitalism (which I won’t get into right now in detail) is so intricate, that you cannot really partake in something that isn’t at least slightly problematic.

Kanye West

Kanye West

Of course, Kanye could refuse to sell sneakers and not make records and be a starving artist like he originally intended, but let’s be clear here- Kanye West, the brand, and Kanye Omari West, the person, are two completely different things. And the brand, not the person, is what is for sale.

I had the privilege of reading a fantastic article on FlavorWire by Tom Hawking about how Kanye West’s persona can be read as a caricature of what is expected of him as an infamous, rich, Black rapper. I happen to agree with the author: One could easily surmise from listening to Kanye’s lyrics in each of his albums that he has opinions on culture, religion, politics, racism, self-discovery and self-love. Examples include:

“So here go my single, dog, radio needs this / They think they can rap about anything except for Jesus / that means sex, guns, lies, videotapes / but if I rap about God, my record won’t get played, huh?” – Jesus Walks, The College Dropout

“They want her to live, and she’s trying / I’m arguing what kind of doctor can we fly in? / you know the best medicine goes to people that’s paid / if Magic Johnson had a cure for AIDS / and all the broke mother*****s passed away / you’re telling me if my grandma was in the NBA / right now she would be okay?” – Roses, Late Registration

“The system’s broken / the school’s closed, the prison’s open / we ain’t got nothing to lose / mother****** we rollin.” – Power, My Beautiful Dark Twisted Fantasy

A huge flaw in Charlamagne’s thinking is that he doesn’t think Kanye can be critical and yet enjoy materialistic things. Kanye himself says he doesn’t come from the projects, but he didn’t always have money the way he does now. What exactly is the problem with enjoying the money you’ve earned yourself? Or enjoying a career that you’ve worked hard and consistently for, while also criticizing the industry and the things other people will do for said money? How come any musician that raps about women, money, nice cars and materialistic things have “sold out” cannot also rap about politics, racism or self?

Not all rap music is going to be about coming from the projects and selling drugs, just the way not all rap music is not going to be about platinum chains and product endorsements. The problem comes in when you automatically categorize certain topics under “good music” and “bad music.” There is a pretentiousness in “conscious” hip-hop that argues that “gangsta” rap or rapping about partaking in materialism has “killed” hip-hop and every rapper is apparently supposed to be like Common or Talib Kweli. Not every rapper wants to stick to that formula, and people say they’ve “sold out”. People become very invested in person’s character, not realizing that people change and grow. Producer of Jay-Z’s “The Blueprint” Kanye West is not the same as “808s and Heartbreak” Kanye West, who is not the same as “Yeezus” Kanye West. Rapping about the same thing all the time would eventually get boring, and I personally would argue one of the best things about Kanye West is his adaptability. Kanye’s albums all sound different, yet you can tell each one is Kanye West. His style and influence is undeniable.

Let me stop while I’m ahead… What are your thoughts on Charlamagne’s comments?

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